Services
Connecting all of the dots of a modern marketing plan is a massive undertaking. Ensuring all components that make up your brand – from your messaging, to your digital footprint, to your people – are working together to achieve your goals, resonate with your audience, and deliver a return on investment is a strategic team effort. Below are the service offerings from Folklore that make brands thrive.
Your marketing strategy is your game plan, your blueprint for successfully reaching and converting your target audience into customers. It’s the difference between scrambling every month to come up with something new or having to quickly react to changes vs. thriving.
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Vision Fest Planning
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Brand Strategy
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Campaign Strategy
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Marketing Strategy & Budget Planning
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Media Planning & Buying
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Social Media Strategy
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Digital Marketing Strategy
A brand isn’t just your logo on a golf ball, it’s the thread that connects everything together. A brand is everything from how you answer the phone, to the headline on a banner ad. It’s both how your brand looks (logo, colours, fonts) but it’s also how you act, it’s your personality. A consistent, cohesive brand is what can make your company thrive.
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Creative Services
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Marketing Collateral
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Copywriting
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Illustration
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Photography & Videography
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Packaging Design
Digital marketing, it’s one of the most powerful, cost effective tools you have to reach your customers. It allows you to see accurate, real time results that you can react and refine to make sure your message is resonating with a specific audience. Being able to take in all that data and adjust your accounts accordingly is where we help you thrive.
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Digital Marketing Strategy
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Pay-Per-Click (PPC) Advertising
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Search Engine Optimization (SEO)
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Ecommerce Campaigns
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Remarketing Campaigns
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Paid Social Campaigns
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Email Marketing
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Comprehensive, Transparent Reporting
Social media is about building a community where you can interact with your audience. It’s the humanization of your brand and ultimately, it tells your story. A good social media campaign isn’t just about taking your creative and resizing it for a social post, it’s about creating content that will ultimately get your audience to engage with your company in their spare time.
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Social Media Strategy & Style Guide
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Content Creation and Curation
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Social Media Management
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Influencer Campaigns & Partnerships
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Paid Social Campaigns
A website is your opportunity to tell your bigger story. It’s your brand, talking to potential customers or existing customers and making sure they have what they need to choose you. A website needs to be easy to use (UI/UX), be accessible by industry standards and it needs to work on whatever device your customers are using.
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UI/UX Design
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Responsive Website Development
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Ecommerce
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Custom CMS
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Web Applications
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Web Hosting
People are complicated. Managing and motivating them is complicated too. True understanding of your team is an investment in their performance, loyalty, and your internal brand. Team building is often a one-time ‘event’. And while it has importance and benefits, it is also difficult to measure its effect and impact. Team Optimization, however, is ongoing and progressive. It includes embedded sustainability strategies to increase self-awareness for you and your team, translating into greater professional and personal success.
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The Team Optimization Program
The Flipp Team Optimization Program introduces you and the key members of your team to themselves in a way they have never experienced before. Using the Enneagram tool, everyone learns about their unconscious default personality and looks at each other to understand their motivations, behaviors, and actions. As a result, you will experience a healthier culture, less conflict, and eliminate inefficiencies. Knowing yourself and the members of your team yields increased profits, productivity, and success in the marketplace.
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Customized Team Optimization
Following the Team Optimization Program, many groups benefit from further discussion and accountability. With the use of ongoing group sessions, one-on-one coaching, and internal program set up, your company can continue to build exceptional leaders at all levels of your business. By learning tools for managing external pressures, members of your team will be motivated, feel valued, and energized to perform at their best. These packages are tailored to the size of your organization and your budget.
Real estate sales and marketing under one roof means you can stop losing revenue on redundancies and start selling out your projects.